INDEX - Hooked

🧶 Tags:: #Index
🗃 Resources:: Hooked (2014)
2024-10-27 - 20:58

• As Customers Form Habits Around A Product They Become Less Sensitive to The Price
• Automatic Behaviors Triggered By Situational Cues
• Companies Love To Attach Their Products To Internal Triggers
• External and Internal Triggers - PART 1
• External and Internal Triggers - PART 2 Ease & Psychological Motivation
• External and Internal Triggers - PART 3 Variable Rewards
• Forming Habits is Related To How Frequently They Are Performed
• Habits Are Defined as Behaviors Done With Little Or No Conscious Thought.
• Habits Are One Of The Ways The Brain Learns Complex Behaviors
• Habits Form When Brain Takes A Shortcut And Stops Thinking Over What To Do Next
• New Habits Can Easily Be Forgotten
• PART 4 - Neurotransmitter Dopamine Surge
• PART 5 - Investing Your Time In Making The Service Better
• People Hate Adapting To Something New (Bing VS Google)
• The Enemy Of Forming New Habits Is Past Behaviors
• User Habits Increase Business's Return on Investment
• Viral Cycle Time - The Compounding Of Users Inviting Each Other
• We Overvalue Our Habits Subconsciously