External and Internal Triggers - PART 2 Ease & Psychological Motivation

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🗃 Hooked (2014)
2024-10-27 - 21:14

Action Following the trigger comes the action: the behavior done in anticipation of a reward.

The simple action of clicking on the interesting picture in her newsfeed takes Barbra to a website called Pinterest, a “pinboard-style photo-sharing” site.

This phase of the hook, as described in chapter three, draws upon the art and science of usability design to reveal how products drive specific user actions.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.

Once Barbra completes the simple action of clicking on the photo, she is dazzled by what she sees next.