PART 5 - Investing Your Time In Making The Service Better
π§Ά Tags:: #literature_Notes
π Resources:: Hooked (2014)
2024-11-01 - 03:11
Investment The last phase of the Hook Model is where the user does a bit of work.
The investment phase increases the odds that the user will make another pass through the hook cycle in the future. The investment occurs when the user puts something into the product of service such as time, data, effort, social capital, or money.
However, the investment phase isnβt about users opening up their wallets and moving on with their day. Rather, the investment implies an action that improves the service for the next go-around.
Inviting friends, stating preferences, building virtual assets, and learning to use new features are all investments users make to improve their experience.
These commitments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the hook cycle.
As Barbra enjoys endlessly scrolling through the Pinterest cornucopia, she builds a desire to keep the things that delight her. By collecting items, sheβll be giving the site data about her preferences. Soon she will follow, pin, re-pin, and make other investments, which serve to increase her ties to the site and prime her for future loops through the hook.