We Overvalue Our Habits Subconsciously

🧢 Tags:: #literature_Notes #Quotes
πŸ—ƒ Resources:: Hooked (2014)
2024-11-11 - 19:16

A classic paper by John Gourville, a professor of marketing at Harvard Business School, stipulates that -

β€œMany innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”